My name is Wouter and I started Primal Glow because I was trying to find a truly synthetic chemical free balm to treat my eczema, and couldn't find any product like it in Europe.

I soon realized that we can eliminate a lot of toxic exposure by creating 100% natural alternatives for all cosmetics.

Natural products are often seen as more expensive but less pleasant to use or less effective.

I am convinced we can make natural cosmetics that are affordable, better in quality and effectiveness, without any microplastics or toxic synthetic chemicals, and I won't stop until we do.